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Vanilla

1 Jan 2024
Innova Market Insights data shows vanilla-infused products grew 1% yearly (Oct 2021–Sep 2023). Confectionery led at 37%, with Vanilla Bean's 3% CAGR (Oct 2018–Sep 2023). Sustainable packaging was leading the claims.
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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

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Dairy innovation & trends: Taste tops consumer priorities

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Innova Market Insights data indicate that consumers find taste to be very important when choosing dairy products, with more than half choosing this option. The Dairy category shows small growth globally, while Europe leads in new product launches. Most new product launches came in the Dairy-based Ice Cream & Frozen Yogurt subcategory, while Processed Cheese showed the fastest growth.

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