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Global Flavors, Loca...

Global Flavors, Local Shelves: Predicting world cuisine trends for FMCG

12 Nov 2025 | Symrise

In this exclusive webinar, explore how home cooking has evolved into a consumer’s lifestyle choice, driven by social media and global travel inspirations.

Learn how to predict the next big dish, what authenticity will taste like, and how to turn these insights into winning product concepts.

In this webinar, we explore current culinary and consumer home-cooking trends in Europe, Africa, and the Middle East. Key challenges in understanding local expectations, consumer taste preferences, and market needs include translating insights into authentic taste experiences for your consumers – today and tomorrow. Solutions to key challenges, such as new alternatives to Smoke flavorings for the EU, are also crucial.

We also showcase how our proprietary prediction tool, Symvision AI™, and our consumer studies, combined with our expertise in flavor and ingredients, can help you create a culinary future for your consumers’ kitchens and ensure global cuisine innovation in your products.

Speakers

Benedikt Henzler

Application Science & Technology Manager, Symrise

Elizabeth Green

Senior Journalist, CNS Media

Sam Russell

Senior Marketing Manager - Savory EAME, Symrise

Benedikt Henzler

Application Science & Technology Manager, Symrise

Elizabeth Green

Senior Journalist, CNS Media

Sam Russell

Senior Marketing Manager - Savory EAME, Symrise

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