About the author
Innova Market Insights
Innova Market Insights is a leading market intelligence firm headquartered in the Netherlands. The global research company serves the CPG sector, primarily the food and beverage, nutrition, personal care, beauty, and packaging industries. Innova tracks and analyses new product launches, emerging market trends, and consumer behavior shifts worldwide. Its AI-enhanced tools help brands anticipate market developments, uncover opportunities, and stay ahead of the competition.
Innova Market Insights's articles
Food and beverage trends in Nigeria: Health, nutrition & transparency
Nigeria’s food and beverage industry is evolving to reflect both tradition and modern consumer demands. Health consciousness, affordability, and authenticity are now challenged with rising demand for...
Juice trends in the Middle East & Africa: Exploring “healthier indulgence”
In the sweltering heat of the Middle East and Africa, juices and juice-based drinks are more than simple hydration products. These cooling beverages are influenced by various consumer preferences,...
Top food trends in Latin America: Health, indulgence & cultural authenticity
The demands of Latin American consumers are changing fast, fueled by an increasing desire for health, indulgence, and cultural authenticity. While brands react to this trend, it is important to know...
Cheese market trends in Mexico
Cheese plays a central role in Mexican cuisine, adding flavor, texture, and versatility to a wide variety of dishes. While per capita consumption remains comparatively low, rising purchasing power...
Global clean label market trends
Global consumers embrace clean label products as they increasingly prioritize health, transparency, and sustainability. With increasing awareness of how ingredients affect personal well-being and the...
Foodservice trends in the US and Canada
Foodservice plays a vital role in the daily lives of consumers, offering convenience, flavor, and opportunities for social connection. In North America, the industry faces dynamic changes driven by...
Top food trends in China 2025
The food and beverage industry plays a vital role in Chinese society, creating shifting consumer preferences, fostering innovative culinary creations, and boosting the economy. Food trends in China...
Dairy protein ingredients: Market trends in Europe
In Europe, dairy-based protein ingredients are preferred for their high-quality protein and superior taste and texture. They support muscle recovery and satiety, making them ideal for functional food...
