Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Maintenance Ale 19 07
Jul 2025
Executive Summary
Sodium reduction technology trends
Jul 2025
Innova Market Insights data indicates that nearly one-third of consumers are actively limiting their sodium intake, driving innovation in the F&B sector. More than one-third of reduced sodium launches were for Baby & Toddlers, and there is growth in reducing salt for Desserts & Ice Creams.
Focus on flavors
May 2025
Innova Market Insights data shows that 1 in 2 consumers actively seek new, innovative flavors from store and supermarket brands. This has pushed the market for flavor ingredient innovation, which grew by 6% from 2020 to 2024.
Plant-based innovation grows
Apr 2025
According to data from Innova Market Insights, 48% of consumers worldwide perceive plant-based products as a healthier choice. This growing preference has fueled market expansion, driving a 13% increase from 2020 to 2024.
