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Key trends

Trend analysis

Focus on flavors

1 May 2025

Key TakeawaysCategoriesSubcategoriesIngredients

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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

More trend analysis

Test news 03

Jul 2025

Test 25 Jun

Sodium reduction technology trends

Jul 2025

Innova Market Insights data indicates that nearly one-third of consumers are actively limiting their sodium intake, driving innovation in the F&B sector. More than one-third of reduced sodium launches were for Baby & Toddlers, and there is growth in reducing salt for Desserts & Ice Creams.

Maintenance Ale

Jun 2025

Executive Summary

Dairy innovation

Jun 2025

Innova Market Insights data indicates global dairy product launches grew by 4% between April 2020 and March 2025. Europe accounted for nearly one-third of these launches, with Ice Cream and Frozen Yogurt leading the way for most NPD.

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