1 Aug 2025
Innova Market Insights data shows that 72% of consumers worldwide are cutting back on sugar, driving an increase in F&B launches that feature alternative sweeteners. Soft drinks were the leading category for sweetener ingredient launches from April 2024 to March 2025, and there has been a surge in the use of sweeteners in meat substitutes.
Key TakeawaysCategoriesSubcategoriesIngredients
Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Test Sep 16
Sep 2025
Test Sep 16
Test Sep 11
Sep 2025
Test Sep 11
Test Sep 9
Sep 2025
Test Sep 9
Protein launches increase
Sep 2025
Innova Market Insights data indicates that 58% of consumers globally actively include protein in their diets. This trend drives demand for versatile, convenient products with added protein. Bakery leads global F&B launches with protein ingredients, while protein-enriched soups are rapidly growing.
